Are you getting the most out of your Social Media integration campaign? Do you feel satisfied with the results it has on your business? If you feel like there is room for more in your Social Media integration on your business website, you may be missing some important points. This article is especially written for you and its aim is to provide you with the tools and tips for a successful Social Media integration to your business.
Social Media Integration – Why Should You Do It?
First of all, let’s discuss about Social Media and its power in helping you and your business. One important aspect that always needs to be taken into consideration is the fact that Social Media will help you create a closer relationship with your customers. Moreover, you’ll be able to get instant customer feedback and adjust your business activities according to your customer needs and recommendations.
Social Media integration offers you a real chance to get website traffic and also recommendations from people all around the world. What is more, you can easily broadcast articles, news, offers, and advertise through Social Media, and there is a great chance you get right to your target audience without a lot of effort.
Therefore, Social Media integration is a great start for you and your business in getting out there and reaching the target audience. For this you’ll need just a few tips for using common Social Media integration tools and social media sites.
8 Tips for Social Media Integration in Your Business
If you’re just like most other small- to medium- firms, you might be missing out some important actions that can be used to promote your business. This article will offer you a quick how-to guide to make sure that your social media platforms and your business website are working closely together to achieve the same goals.
#1. Include Social Media Buttons to Your Business Website
There is no secret that businesses who want to achieve specific goals by social media integration should create a clear connection between their business website and the social page. Therefore, your most important step is to integrate to your business website visible and up-to-date social media buttons.
Best practices suggest that the social media buttons should be displayed on the top of your homepage, on the bottom or all along the site. You can also add social media buttons to the navigation so that users can easily see them while moving from one page to another.
It is also recommended that social media buttons should open in a new window so that users don’t leave your website altogether.
Also, there is no need to link all your social media channels to your website. Instead, you can just link those who are most relevant and where you activate daily or at least on a weekly basis. Linking your website to an abandoned social media channel can do more harm than good.
Here is an example of large, visible Social Media buttons at the bottom of the page, from the official page of Sony Store
#2. Include Share Buttons
What’s the point in creating useful and relevant content for your users if they don’t get the chance to share it with their friends?
Share buttons are a great way to get social impressions from your users, get promoted by them, and also get recommended. This can be a free service and great way to understand your audience in order to adjust your offers, articles or anything you promote on your business website according to its needs.
Make it as simple as possible for your users to share your articles, products or services with others by adding social sharing buttons to your pages.
CNN.com uses share buttons right at the top of the article, allowing users to share the new with other people
#3. Include Social Media links to your email footer
As a business owner, you surely send a lot of emails everyday. So why not use this opportunity to let people know about your business?
Social media integration means that you need to Include social media links to your email footer. This will help you create awareness about your business, or at least curiosity. People might click on the link to find out in which industry your business activates or what do you do for a living. Remember though to not exaggerate with these link and try to use only those where you are highly active so that people could find relevant and updated information about your business.
#4. Include QR Codes on Printed Materials
QR codes are a great way to promote your business by using such as simple feature. This clever tactic will help you create awareness of your business because it makes it easier for people you get into contact to find your social media channels and connect with you. So get your offline connections engage in online and you’ll double your success!
#5. Add Social Media Links to Your E-newsletters
Of course, your e-newsletters readers should be able to reach you at any time, so what better way to create the connection than including your social media links to the newsletters?
You’ll save them a lot of time when trying to find your social pages while creating a nice and friendly relationship.
#6. Display Social Updates
You can display social updates to your website where people can see what has been going on your social media channels. This is a great way to make them curios about your activity and posts and maybe get them to engage into the discussion on that specific channel.
#7. Pay Special Attention to Terms and Conditions
Whenever you decide to initiate some kind of activity on your social channels, remember that there are terms and conditions that you should respect. For instance, you cannot use Google+ for contest entries, or you should read and pay special attention to the rules when promoting something on Facebook.
Thus, keep in mind that how you use your social media channels reflects on your business and website, so remember to always read the terms and conditions of any social media channels before accidently violating any rules.
#8. Don’t Over-Do It
One very important thing about social media integration and especialy about adding sharing buttons to your website is to not exaggerate it. Every time you feel like adding a new sharing button, ask yourself “Is there relevant information that people would find useful to share?”
There are many cases of over-populated websites with sharing buttons that don’t have any logic, so think about every step you take when integrating social media to your business website and try to keep it relevant.
There you have it! A quick social media integration guide that helps you get the most out of your social media channels. Instead of conclusion, we’d like to share with you an infographic showing the aspects and benefits of social media integration to small businesses.
Infografic from Business2community.com