Other projects

The Museum

The Dordrechts Museum is one of the oldest museums in The Netherlands. It was founded in 1842 by a few people who were very fond of art. They thought The Netherlands should get a museum for paintings to honor the “living masters”.  The collection of art started with one of the founders giving the museum the painting of “Gezicht aan de Rijn” of Willem de Klerk dating 1843. Nowadays the museum contains a large selection of art.

In 2010 the Dordrechts Museum decided to take a different direction in what they can offer the visitor. They wanted to attract more visitors by changing their exhibitions regularly and make the museum more of a cultural meeting place. Of course, that new direction needed a brand new website. That’s where Joy Group stepped in and made it happen!

What did we do?

We developed a totally new online experience for the Dordrechts Museum using Drupal and all its functionalities. This new website contains all the art the museum has to offer and not only the pieces that are currently on exhibition. The visitor of the website can browse through the artworks, discuss the art and ask questions about it. Much like a community

When a visitor registers on the website for his personal museum guide he is asked to follow a quick 4-step wizard to gather some information on the visitor. This is a module made in Drupal that we built into the website. We call it the art “DNA”. The website remembers this information and it collects all sort of information, such as the art a visitor watches but also what art he likes, dislikes or asks questions about. Using this information in a complex algorithm, the visitor will be offered tips and recommendations on new art or themes he may also like.

Want to have a look?

If you want to see how it looks like, take a look at this amazing interactive museum website with a interesting art recommendation algorithm. If you want to know more about using this technique or have any questions about it, please don’t hesitate to call us and we will be delighted to tell you more about it!

You can also check out our detailed featured case study which is published on